
"BUY A BIKE. YOU'LL FEEL HUMAN AGAIN." TV COMMERCIAL
CONCEPT & SKETCH

VIS: (Opening Shot) Young businessman leaves for work in his car. AUD: (SFX) Door closing.

VIS: (Head & Shoulder Shot) He confidently sets off. AUD: (SFX) Engine noise.

VIS: He suddenly finds the controls uneasy. AUD: (SFX) Man grunting.

VIS: So he decides to signal left to pull over. AUD: (SFX) Indicators ticking noise.

VIS: Peculiarly, his left eye starts flashing. AUD: (SFX) Indicators ticking noise.

VIS: Then his seat belt tightens, pressing him firmly against the seat. AUD: (SFX) Tightening noise.

VIS: The dashboard then bursts open and all the wires inside rush out, quickly wrapping around him and tying him to his seat. AUD: (SFX) Breaking noise/Wrapping noise.

VIS: He tries to struggle but is unable to break free. Then the wires start taking various components out of the car and bonding them onto him. AUD: (SFX) Striking noise.

VIS: Covering up whole of his right arm. AUD: (SFX) Machine noise.

VIS: He arrives at work. AUD: (SFX) Slowing engine noise.

VIS: He steps out of the car and now looks no longer human. He has been transformed into a robot. AUD: (SFX) Door opening noise.

VIS: He then joins his colleagues who have also been turned into robots by their cars. AUD: (SFX) Heavy stepping noise.

VIS: A young attractive businesswoman passing by on her bike. AUD: (SFX) Bike bell.

VIS: The robots stare at her in shame as she glides past. AUD: (SFX) Bike bell.
