![](https://static.wixstatic.com/media/11062b_6a134fc09ea34833a17d295e295ab517f000.jpg/v1/fill/w_1920,h_1080,al_c,q_90,enc_auto/11062b_6a134fc09ea34833a17d295e295ab517f000.jpg)
"BUY A BIKE. YOU'LL FEEL HUMAN AGAIN." TV COMMERCIAL
CONCEPT & SKETCH
![](https://static.wixstatic.com/media/de2c99_3842155767284bffb03eaaa20d7a908f~mv2.png/v1/fill/w_980,h_612,al_c,q_90,usm_0.66_1.00_0.01,enc_auto/de2c99_3842155767284bffb03eaaa20d7a908f~mv2.png)
VIS: (Opening Shot) Young businessman leaves for work in his car. AUD: (SFX) Door closing.
![](https://static.wixstatic.com/media/de2c99_49008723b9764d53ab8d6b6b46054775~mv2.png/v1/fill/w_980,h_612,al_c,q_90,usm_0.66_1.00_0.01,enc_auto/de2c99_49008723b9764d53ab8d6b6b46054775~mv2.png)
VIS: (Head & Shoulder Shot) He confidently sets off. AUD: (SFX) Engine noise.
![](https://static.wixstatic.com/media/de2c99_0b41bf552db340e6b34380ddb20e0660~mv2.png/v1/fill/w_980,h_612,al_c,q_90,usm_0.66_1.00_0.01,enc_auto/de2c99_0b41bf552db340e6b34380ddb20e0660~mv2.png)
VIS: He suddenly finds the controls uneasy. AUD: (SFX) Man grunting.
![](https://static.wixstatic.com/media/de2c99_75534e6c97e742dc8ed291c8df4d9ec1~mv2.png/v1/fill/w_980,h_612,al_c,q_90,usm_0.66_1.00_0.01,enc_auto/de2c99_75534e6c97e742dc8ed291c8df4d9ec1~mv2.png)
VIS: So he decides to signal left to pull over. AUD: (SFX) Indicators ticking noise.
![](https://static.wixstatic.com/media/de2c99_63f40d12b8a3479088d0c18e5691bcdd~mv2.png/v1/fill/w_980,h_612,al_c,q_90,usm_0.66_1.00_0.01,enc_auto/de2c99_63f40d12b8a3479088d0c18e5691bcdd~mv2.png)
VIS: Peculiarly, his left eye starts flashing. AUD: (SFX) Indicators ticking noise.
![](https://static.wixstatic.com/media/de2c99_47ac0b62b04c40a5af83baaab8b23c73~mv2.png/v1/fill/w_980,h_612,al_c,q_90,usm_0.66_1.00_0.01,enc_auto/de2c99_47ac0b62b04c40a5af83baaab8b23c73~mv2.png)
VIS: Then his seat belt tightens, pressing him firmly against the seat. AUD: (SFX) Tightening noise.
![](https://static.wixstatic.com/media/de2c99_8d0d557badcd47debbbd80a819068d42~mv2.png/v1/fill/w_980,h_612,al_c,q_90,usm_0.66_1.00_0.01,enc_auto/de2c99_8d0d557badcd47debbbd80a819068d42~mv2.png)
VIS: The dashboard then bursts open and all the wires inside rush out, quickly wrapping around him and tying him to his seat. AUD: (SFX) Breaking noise/Wrapping noise.
![](https://static.wixstatic.com/media/de2c99_ab63313075b34f169f83aca9dcea7941~mv2.png/v1/fill/w_980,h_612,al_c,q_90,usm_0.66_1.00_0.01,enc_auto/de2c99_ab63313075b34f169f83aca9dcea7941~mv2.png)
VIS: He tries to struggle but is unable to break free. Then the wires start taking various components out of the car and bonding them onto him. AUD: (SFX) Striking noise.
![](https://static.wixstatic.com/media/de2c99_81c8d204dea14faabe0b934784fc195b~mv2.png/v1/fill/w_980,h_612,al_c,q_90,usm_0.66_1.00_0.01,enc_auto/de2c99_81c8d204dea14faabe0b934784fc195b~mv2.png)
VIS: Covering up whole of his right arm. AUD: (SFX) Machine noise.
![](https://static.wixstatic.com/media/de2c99_e3d27e86acd34fc98b45a635216de077~mv2.png/v1/fill/w_980,h_612,al_c,q_90,usm_0.66_1.00_0.01,enc_auto/de2c99_e3d27e86acd34fc98b45a635216de077~mv2.png)
VIS: He arrives at work. AUD: (SFX) Slowing engine noise.
![](https://static.wixstatic.com/media/de2c99_10ebf8c1d6684add9f0c9a620c0cf0a5~mv2.png/v1/fill/w_980,h_612,al_c,q_90,usm_0.66_1.00_0.01,enc_auto/de2c99_10ebf8c1d6684add9f0c9a620c0cf0a5~mv2.png)
VIS: He steps out of the car and now looks no longer human. He has been transformed into a robot. AUD: (SFX) Door opening noise.
![](https://static.wixstatic.com/media/de2c99_9e0e411296254a1ba42243f7b106bcbb~mv2.png/v1/fill/w_980,h_612,al_c,q_90,usm_0.66_1.00_0.01,enc_auto/de2c99_9e0e411296254a1ba42243f7b106bcbb~mv2.png)
VIS: He then joins his colleagues who have also been turned into robots by their cars. AUD: (SFX) Heavy stepping noise.
![](https://static.wixstatic.com/media/de2c99_262637ae011a444e9dddaff191318b57~mv2.png/v1/fill/w_980,h_612,al_c,q_90,usm_0.66_1.00_0.01,enc_auto/de2c99_262637ae011a444e9dddaff191318b57~mv2.png)
VIS: A young attractive businesswoman passing by on her bike. AUD: (SFX) Bike bell.
![](https://static.wixstatic.com/media/de2c99_643c2e37d04f4bc28207892535bf35e5~mv2.png/v1/fill/w_980,h_616,al_c,q_90,usm_0.66_1.00_0.01,enc_auto/de2c99_643c2e37d04f4bc28207892535bf35e5~mv2.png)
VIS: The robots stare at her in shame as she glides past. AUD: (SFX) Bike bell.
![](https://static.wixstatic.com/media/de2c99_5f43b51699b642208b6d25ac60f1a06a~mv2.png/v1/fill/w_980,h_612,al_c,q_90,usm_0.66_1.00_0.01,enc_auto/de2c99_5f43b51699b642208b6d25ac60f1a06a~mv2.png)